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DARK ROSE 31 | Le Labo ROSE 31 Impression | Floral Woody Musk Perfume

For Women/Men | RRP $362 / 50ml

Regular price $24.95 AUD
Regular price Sale price $24.95 AUD
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What does Le Labo ROSE 31 smell like?

DARK ROSE 31 is our impression of Le Labo ROSE 31, a Floral Woody Musk fragrance that defies traditional rose conventions with spicy cumin, cedarwood, and smoky oud. This is not your grandmother's rose perfume — it's an animalic, woody interpretation that alternates between sensuality and androgyny with every wear. Created by perfumer Daphné Bugey for Le Labo's 2006 launch, this scent transforms the voluptuous Grasse rose into something assertively unisex through bold cumin, frankincense, and vetiver. As an Australian-owned, vegan, cruelty-free perfumery, purelyBlack has faithfully reimagined this iconic fragrance in both alcohol-free roll-on and natural alcohol spray formats. Explore the tabs below for the full scent breakdown, wear guide, and fragrance comparisons.

Fragrance Details

Core Fragrance Details

  • purelyBlack Name: DARK ROSE 31
  • Inspired By: ROSE 31 by Le Labo
  • Olfactory Family: Floral Woody Musk
  • Format Available: Roll-On 10ml, Spray 2ml, Spray 10ml

What is the scent profile of DARK ROSE 31?

The opening greets you with an assertive bloom of Centifolia rose and spicy cumin — not the cumin of a spice rack, but a warm, animalic interpretation that adds human skin-like intimacy to the floral accord. Within minutes, the cumin softens and weaves into the rose, creating a "dirty rose" effect that is both polarising and magnetic. The heart unfolds with cedarwood, vetiver, and frankincense (olibanum), which lend dry, papery woods and sweet incense smoke to the composition. This is not a fragrance that shouts; it pulses quietly with warmth and complexity. The dry-down reveals the true artistry: creamy musk, labdanum resin, guaiac wood, and whispers of medicinal oud anchor the rose in a velvety, woody embrace that lasts for hours. The fragrance was launched in 2006 by Le Labo, a cult niche house founded by Fabrice Penot and Edouard Roschi, and created by Firmenich perfumer Daphné Bugey. It represents a pivotal moment in modern perfumery when androgynous, unpolished florals challenged the saccharine rose archetypes of prior decades.

Longevity & Projection

  • Longevity: The overwhelming majority of votes on Fragrantica puts longevity at "long-lasting", typically 6–8 hours. The roll-on oil format anchors the scent closer to skin for extended wear.
  • Projection: Sillage is rated "moderate" — intimate to moderate projection; not a fragrance that announces your entrance, but one that rewards those who come close.
  • Best Season: Year-round versatility, though it truly excels in autumn and winter.
  • Best Occasion: Unisex, all-day wear; evening events, creative workspaces, intimate dinners, or anytime you want to feel quietly confident and artfully unconventional.

Fragrance Profile & Comparison

What Makes Le Labo ROSE 31 a Unique Floral Woody Musk Fragrance?

Le Labo ROSE 31's aim was clear: to transform the famous Grasse rose, a symbol of voluptuousness and unqualified femininity, into an assertively virile fragrance, creating a model that alternates femininity and masculinity of the Centifolia rose through warm, spicy, and woodsy notes such as cumin, olibanum, cedar, and a touch of amber. Upon entering the market, it immediately became famous as one of the easiest to wear, most masculine roses for men on contemporary shelves, with many crediting its heavy woods and spices as the turnkey counterweights that made rose acceptable to the modern male nose. Unlike traditional rose fragrances that lean syrupy or powdery, this composition is dry, slightly animalic, and uncompromisingly modern.

What Are the Scent Notes in Le Labo ROSE 31?

  • Top Notes: Rose and Cumin
  • Middle Notes: Rose, Vetiver and Cedar
  • Base Notes: Musk, Guaiac Wood, Agarwood (Oud), Olibanum and Labdanum

Fragrance Family: Floral Woody Musk

What Is the Scent Journey of Le Labo ROSE 31?

The opening is very complex with the rose prominent in the top notes, sweet and slightly powdery, accompanied by a huge amount of spice including cumin, creating a well-blended introduction. Some people perceive a body odour note due to prominent cumin, an ingredient that can have a warm, spicy, and sometimes sweaty aroma — this is not a flaw but a deliberate and polarising artistic choice that gives the perfume its signature "dirty rose" character. Within 30–60 minutes, the rose softens and the heart reveals oud coming through in all its sour, medicinal glory, used with a very subtle touch to complement the rose and spices. The dry-down settles into a lovely, grounded "old" rose — like something you might expect if you pressed a rose between the pages of an old book — with cedar, woodsy notes, musk, and rose. The number "31" refers to the number of notes that make up the scent's composition, a signature Le Labo naming convention.

Learn more about the full Le Labo ROSE 31 notes & scent guide.

How Does DARK ROSE 31 Compare to Le Labo ROSE 31?

Our impression captures the aromatic DNA of the original through the same Centifolia rose, cumin, cedarwood, vetiver, and musky oud base structure. We've prioritised the animalic warmth and woody backbone that defines the signature "dirty rose" character, while anchoring the volatile top notes in Fractionated Coconut Oil for extended longevity. The roll-on format allows the cumin-rose interplay to unfold more slowly and last 6+ hours on the skin, addressing the moderate longevity challenge reported by wearers of the original EDP spray. DARK ROSE 31 is our interpretation — not identical, but faithful to the spirit of this iconic fragrance.

Who Is Le Labo ROSE 31 For?

If you are seeking a complex, non-traditional rose fragrance that is woody, spicy, and defies gender norms, Le Labo ROSE 31 is an excellent choice for the individual who appreciates olfactory art and wants a signature scent that is both memorable and thought-provoking. This scent attracts a new type of femme fatale who didn't want to smell like Chanel No 5 nor CK One, someone wearing lived-in eyeliner, a studded accessory, and something linen or leather. It's for those who appreciate contradiction: the rose lover who wants edge, the oud enthusiast who prefers transparency over bombast, and the modern romantic who finds beauty in imperfection.

What Fragrances Is Le Labo ROSE 31 Frequently Compared To?

  • Caron Poivre Sacré — reviewers repeatedly comment on how the opening reminds them of this much-loved spicy rose.
  • Byredo Rose of No Man's Land, Mendittorosa Le Mat, and LBTY Wild Rosinda — all sit in the same spicy rose family.
  • Jo Malone Velvet Rose and Oud — though ROSE 31 is described as less "red rosy."

How to Wear & You May Also Love

How to Wear DARK ROSE 31

  • Pulse Points: Apply the roll-on to inner wrists, behind the ears, the base of the throat, and the inside of elbows. These warm spots activate and project the fragrance throughout the day.
  • Layering Tip: Layer DARK ROSE 31 with IVORY MUSK for a deeper musky rose effect, or pair with TWILIGHT IRIS to amplify the woody, incense-laden dry-down and create a sophisticated resinous cloud.
  • Seasonal Wear: This fragrance can be worn year-round with higher versatility than typical rose scents, though it truly excels in autumn and winter when warm and spicy undertones blend beautifully with cool weather.
  • Longevity Tip: Apply to moisturised skin for maximum longevity. The Fractionated Coconut Oil base adheres to hydrated skin significantly better than dry skin.
  • Customise Your Scent: Add 1–2 drops of a purelyBlack essential oil to personalise the fragrance. Consider frankincense oil to deepen the resinous incense character, or bergamot oil to brighten the opening and soften the cumin's warmth without losing the rose's complexity.

Curious how it compares to the original? Read our Le Labo ROSE 31 dupe review Australia.

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Quality, Format & Brand

Our Perfumery Philosophy

purelyBlack creates high-quality impressions of coveted designer and niche fragrances at accessible price points. Each fragrance is formulated at Eau de Parfum concentration with a 20–30% perfume oil ratio, ensuring richness, complexity, and longevity comparable to luxury originals. We are proudly Australian-owned, 100% vegan, and cruelty-free.

Choose Your Format

  • Roll-On (Long-Lasting Anchor): Suspended in 100% alcohol-free Fractionated Coconut Oil. Apply 2–3 swipes directly to pulse points — behind the ears, temples, or wrists — to anchor the fragrance to your body heat. Shake well before use.
  • Spray (High Projection): Formulated with a natural alcohol base (produced via sugar fermentation). Designed for use on both skin and clothing for broader projection.

Quality & Purity

  • 100% Vegan & Cruelty-Free: No animal-derived ingredients. Never tested on animals.
  • Australian Owned: Proudly Australian-owned and operated perfumery.
  • EDP Concentration: Formulated at 20–30% perfume oil ratio for Eau de Parfum longevity.
  • Alcohol-Free Roll-On Base: Fractionated Coconut Oil ensures long-lasting skin adhesion.

Brand Disclaimer

  • purelyBlack creates high-quality impressions and alternatives to designer and niche fragrances. purelyBlack is an independent Australian entity with no affiliation, association, or connection to the original brand, its manufacturers, or its products. All trademarks are the property of their respective owners. We operate in strict compliance with comparative advertising policies.

Free Shipping & Returns

  • Free shipping Australia wide. Return within 30 days for a full refund or replacement — no questions asked.
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  • How similar do your botanical impressions actually smell to the designer originals?


    Our fragrances are engineered to be a 95–98% match to their designer inspirations. We use advanced Gas Chromatography-Mass Spectrometry (GC-MS) technology to analyze the molecular structure of the original perfume oils. While a trained nose might detect a subtle difference in the opening, the dry-down is virtually indistinguishable.

  • Will people be able to tell I am wearing an alternative?


    It is highly unlikely. The sillage and projection of our artisanal homages are designed to mirror the luxury versions perfectly. Unless someone is a professional perfumer analyzing the scent side-by-side, no one will know the difference.

  • Why are your perfumes so affordable if the quality is the same?


    When you buy a luxury brand, up to 80% of what you pay goes toward celebrity endorsements and marketing. We eliminate this 'Brand Tax.' We use the same high-quality ingredients but package them in minimalist bottles. You pay for the scent, not the logo.

  • Do your botanical impressions last as long as the real thing?


    Yes, and often longer. Many designer fragrances are sold as Eau de Toilette. We formulate our oil-based expressions as Eau de Parfum (EDP) or Extrait de Parfum, containing a higher concentration of fragrance oil (20–30%), ensuring the scent lasts for 6+ hours.