JASMINE AFTER RAIN | Gucci BLOOM Impression | Floral Perfume

Core Fragrance Details

• purelyBlack Name: JASMINE AFTER RAIN
• Inspired By: BLOOM by Gucci
• Olfactory Family: Floral
• Format Available: Roll-On 10ml, Spray 2ml, Spray 10ml

What is the scent profile of JASMINE AFTER RAIN?

JASMINE AFTER RAIN opens with the vivid clarity of natural jasmine—green, dewy, and photorealistic, like the moment after rain when petals glisten and the air hums with floral intensity. Within the first 30 minutes, this brightness blooms into a creamy tuberose heart, opulent yet restrained, never indolic or heavy. The jasmine weaves through, lending a fresh counterpoint to the tuberose's buttery richness. By the 1–3 hour mark, the rare Rangoon Creeper emerges—a South Indian flower that changes colour as it blooms, adding a slightly powdery, honeyed sweetness with hints of green freshness. This is no ordinary white floral; it's Alessandro Michele's vision made scent—a thriving garden celebrating diversity, authenticity, and the freedom to bloom without limits. In the dry-down (3+ hours), a soft musk and whisper of cedar ground the composition, leaving a clean, soapy trail that feels both modern and timeless. Created under the direction of perfumer Alberto Morillas, Gucci BLOOM redefined what a mainstream white floral could be in 2017, winning the Fragrance Foundation's "Fragrance of the Year – Women's Prestige" prize in 2018.

Longevity & Projection

• Longevity: 7–9 hours on skin, with clothing retention extending to 24+ hours; the roll-on format anchors even longer due to the coconut oil base
• Projection: Moderate to strong—quite big projection for the first hour with above-average sillage, then settles to an intimate skin scent
• Best Season: Spring/summer—a mainstream white floral with moderate sweetness and large versatility for daily use or events
• Best Occasion: Brunch, office, garden parties, romantic dinners, daytime weddings

What Makes Gucci BLOOM a Unique Floral Fragrance?

Gucci BLOOM was blended by master perfumer Alberto Morillas with direction from Alessandro Michele, representing the first fragrance developed wholly under Michele's creative vision for the House. Its rich and complex white floral patchwork of bitter, sweet, creamy, green, ozonic, crunchy, and coconutty reflects a straight-forward but flawless strategy of scent design, celebrating naturalism with subtle shape and shade. What sets it apart is the use of Rangoon Creeper, a plant used in perfume-making for the first time—discovered in South India, it changes colour from white, gradually darkens to pink then finally to red when it blooms.

What Are the Scent Notes in Gucci BLOOM?

• Top Notes: Jasmine
• Middle Notes: Tuberose
• Base Notes: Rangoon Creeper

Fragrance Family: Floral

What Is the Scent Journey of Gucci BLOOM?

The opening unfolds with vivid jasmine—fresh, dewy, and green—like stepping into a greenhouse of white flowers on a sunny day. Natural Tuberose absolute harvested from India is interlaced with natural Jasmine absolute, creating a dry and flowery bouquet with the right amount of sweet and the right amount of green. Jasmine bud extract, obtained through an exclusive method of co-extraction, blends natural jasmine quality with captive molecules to impart a fresh green and petal scent on the skin. As it settles into the heart (1–3 hours), creamy tuberose hits with all its splendour, exploding in a delicately understated and sweet white floral blend. The dry-down (3+ hours) reveals a powdery and musky finish, quite lovely, with wisps of tuberose and jasmine sailing overhead.

Read our full Gucci BLOOM notes & scent guide for a deeper dive into the perfumer's creation.

How Does JASMINE AFTER RAIN Compare to Gucci BLOOM?

JASMINE AFTER RAIN captures the aromatic DNA of Gucci BLOOM through the same lush white floral heart—tuberose, jasmine, and Rangoon Creeper—sharing that dewy, garden-fresh character. Our impression honours the creamy, powdery dry-down and the green freshness that defines the original. While we cannot replicate the exact extraction methods Morillas employed, JASMINE AFTER RAIN delivers the same opulent floral experience at an accessible price, ideal for daily wear or those discovering their love for white florals.

Who Is Gucci BLOOM For?

Gucci BLOOM celebrates the authenticity, vitality, and diversity of women, designed for those who experience life and its fruits, blooming into their real selves—true to who they are, without conventional limitations. This fragrance suits the modern, confident woman who loves white florals but desires something fresh and wearable rather than heavy or vintage. Perfect for brunch, office wear, spring weddings, or romantic summer evenings—anywhere elegance meets effortless femininity.

What Fragrances Is Gucci BLOOM Frequently Compared To?

Gucci BLOOM is very similar to Do Son by Diptyque, both sharing creamy tuberose with natural floral realism. It's also compared to Michael by Michael Kors, another musky tuberose-jasmine combo, though BLOOM is simpler and more streamlined. Fans of Narciso Rodriguez's musky floral signatures often gravitate to BLOOM for its soothing creamy muskiness, something soapy and clean not so distant from the landmark muskiness in several Narciso Rodriguez creations. For a purelyBlack alternative, try our Diptyque Eau Rose impression, ROSE DEW, for a fresher, lighter floral with similar elegance.

How to Wear JASMINE AFTER RAIN

• Pulse Points: Apply the roll-on to inner wrists, behind the ears, the base of the throat, and the inside of elbows. These warm spots activate and project the fragrance throughout the day.
• Layering Tip: Pair JASMINE AFTER RAIN with a light citrus or woody base to heighten its fresh floral character. Try layering with BLEU DE AMBER for a sophisticated unisex twist, or wear alone for pure floral elegance.
• Seasonal Wear: Best in spring and summer when its dewy white floral character truly blooms. The tuberose and jasmine heart shines in warm weather, making it ideal for daytime garden parties, brunch, or romantic summer evenings.
• Longevity Tip: Apply to moisturised skin for maximum longevity. The Fractionated Coconut Oil base adheres to hydrated skin significantly better than dry skin.
• Customise Your Scent: Add 1–2 drops of purelyBlack jasmine absolute or neroli essential oil to amplify the floral intensity, or a drop of sandalwood to deepen the dry-down with creamy woodiness.

Curious how it compares to the original? Read our Gucci BLOOM dupe review Australia.

You May Also Love

• ROSE DEW – our Diptyque Eau Rose impression, a fresh floral rose with crisp green transparency
• LUMA FLEUR – Dior J'adore alternative with radiant florals and warm magnolia
• ADDICT – Dior Addict dupe offering lush queen of the night tuberose elegance

Our Perfumery Philosophy

purelyBlack creates high-quality impressions of designer and niche fragrances, formulated at Eau de Parfum concentration with a 20–30% perfume oil ratio. Proudly Australian-owned, 100% vegan, and cruelty-free, we believe luxurious scent should be accessible without compromise.

Choose Your Format

• Roll-On (Long-Lasting Anchor): Suspended in 100% alcohol-free Fractionated Coconut Oil. Apply 2–3 swipes directly to pulse points—behind the ears, temples, or wrists—to anchor the fragrance to your body heat. Shake well before use.
• Spray (High Projection): Formulated with a natural alcohol base (produced via sugar fermentation). Designed for use on both skin and clothing for broader projection.

Quality & Purity

• 100% Vegan & Cruelty-Free: No animal-derived ingredients. Never tested on animals.
• Australian Owned: Proudly Australian-owned and operated perfumery.
• EDP Concentration: Formulated at 20–30% perfume oil ratio for Eau de Parfum longevity.
• Alcohol-Free Roll-On Base: Fractionated Coconut Oil ensures long-lasting skin adhesion.

Brand Disclaimer

• purelyBlack creates high-quality impressions and alternatives to designer and niche fragrances. purelyBlack is an independent Australian entity with no affiliation, association, or connection to the original brand, its manufacturers, or its products. All trademarks are the property of their respective owners. We operate in strict compliance with comparative advertising policies.

Free Shipping & Returns

• Free shipping Australia wide. Return within 30 days for a full refund or replacement—no questions asked.