Her | Burberry Her Impression | Floral Fruity Gourmand Perfume
For Women
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What does Burberry Her smell like?
Her by purelyBlack is our impression of Burberry Her, a Floral Fruity Gourmand fragrance defined by strawberry, raspberry, blackberry, sour cherry, black currant, mandarin orange, lemon, violet, jasmine, musk, vanilla, cashmeran, woody notes, amber, oakmoss and patchouli—a luminous berry-musk composition capturing London's creative spirit. This Australian-owned, vegan, cruelty-free perfume interpretation delivers Francis Kurkdjian's vision of crushed berry fruit combined with violet and jasmine, based on woods and amber, balanced between youthful sweetness and sophisticated warmth. Whether you choose the alcohol-free roll-on or natural alcohol spray, Her channels the eclectic energy of a bustling metropolis in every drop. Explore the tabs below for the full scent breakdown, wear guide, and fragrance comparisons.
Fragrance Details
Fragrance Details
Core Fragrance Details
- purelyBlack Name: Her
- Inspired By: Her by Burberry
- Olfactory Family: Floral Fruity Gourmand
- Format Available: Roll-On 10ml, Spray 2ml, Spray 10ml
What is the scent profile of Her?
The fragrance opens with a juicy explosion of crushed red berries — strawberry, raspberry, blackberry, sour cherry, and black currant — brightened by mandarin orange and lemon zest, creating a tart, mouthwatering introduction that feels playful yet sophisticated. Within 30 minutes, violet and jasmine emerge from the fruit, adding a powdery-floral softness that balances the berry sweetness without turning saccharine. This creamy, slightly musky floral heart lasts 1–3 hours, creating what Francis Kurkdjian described as a memorable signature through the combination of sunburst berries and British spirit. As the fragrance settles into its base, cashmeran and oakmoss provide a woody anchor, while musk, vanilla, and amber create a warm, skin-close finish that feels both comforting and elegant — the scent equivalent of a cashmere jumper on a London afternoon. This gourmand balances airiness with richness, never veering into cloying sweetness. Launched in 2018 as Burberry's first fragrance marked with the brand's new logo, Burberry Her represents a modern chapter in the house's fragrance heritage, designed to capture the eclectic, creative energy of contemporary London. It is a scent that speaks to confidence without loudness, femininity without fragility.
Longevity & Projection
- Longevity: Longevity is around 5–6 hours on skin; the roll-on anchors to skin and often extends wear time to 6–8 hours
- Projection: Moderate sillage — noticeable without being overwhelming, creating a pleasant scent bubble around the wearer
- Best Season: Natural choice for spring and summer; creamy vanilla and musk give enough warmth for autumn and mild winter days
- Best Occasion: Daytime wear, casual office settings, brunch, gallery visits, weekend errands, early evening dates
Fragrance Profile & Comparison
Fragrance Profile & Comparison
What Makes Burberry Her a Unique Floral Fruity Gourmand Fragrance?
Burberry Her is categorised as an 'airy gourmand' — a gourmand that does not have the sticky, sweet, almost dark quality of most others, balancing airiness with the sweetness of a gourmand. Unlike traditional dessert-like gourmands that lean heavy and edible, Burberry Her is designed to capture the youthful spirit of the city of London, made for those women who feel Londoners at heart. This British twist on the gourmand category distinguishes it through molecular layering, where heavy berry top notes transition seamlessly into a sophisticated, airy woody-musk base.
What Are the Scent Notes in Burberry Her?
- Top Notes: Strawberry, Raspberry, Blackberry, Sour Cherry, Black Currant, Mandarin Orange and Lemon
- Middle Notes: Violet and Jasmine
- Base Notes: Musk, Vanilla, Cashmeran, Woody Notes, Amber, Oakmoss and Patchouli
Fragrance Family: Floral Fruity Gourmand
What Is the Scent Journey of Burberry Her?
The charm begins immediately: from the very first spray, the top notes burst open like sunlight streaming through a kitchen window onto a bowl of freshly washed berries. The notes most prominent are the strawberry, violet and musk — the strawberry is synthetic and sweet but not unpleasant, with a creamy and powdery scent from the violet. As the heart develops over 1–3 hours, jasmine adds spirited florality without overpowering the berry sweetness. Crafted by master perfumer Francis Kurkdjian, the fragrance was created to represent a young, modern woman — bold, adventurous, and unapologetically herself. After dry-down, something clean and soapy emerges, slightly musky and sweet, leaving a shimmering effect, an airy quality that feels like a second skin rather than a heavy perfume.
How Does Her Compare to Burberry Her?
Our impression captures the aromatic DNA of the original through its berry-violet-musk architecture, replicating the same airy sweetness and London-inspired energy. While we honour Francis Kurkdjian's vision of sunburst berries and British spirit blended with ambery musky accord to create a distinctive scent, our formulation focuses on the core berry-jasmine heart and creamy amber base that define the signature. Her delivers the same youthful, girly sweetness balanced by sophisticated woody warmth, making it an accessible everyday gourmand.
Who Is Burberry Her For?
Effortlessly stylish, energetic, optimistic, adventurous and bold — the spirit of Her, captured in London, a beautiful, bustling, creative metropolis, eclectic and full of life. This fragrance suits wearers who gravitate toward joyful fragrances that are neither frivolous nor heavy, versatile without being generic — for those who want to feel fresh, feminine, and subtly confident. Perfect for daytime wear, casual office settings, brunch dates, and any occasion where you want a compliment-generating scent that feels contemporary yet approachable.
What Fragrances Is Burberry Her Frequently Compared To?
Fragrance enthusiasts often compare Burberry Her to Baccarat Rouge 540, as both were created by Francis Kurkdjian and share a specific molecular DNA — an airy musk and amberwood structure that creates a transparent, non-cloying sweetness. Also compared to Lancôme La Vie Est Belle for its iris-vanilla sweetness, Marc Jacobs Daisy for fruity-floral vibrancy, and Juliette Has A Gun Mmmm... for the raspberry-jasmine-caramel gourmand structure. Within the purelyBlack collection, consider our Giorgio Armani Si impression and Creed Aventus for Her dupe.
How to Wear & You May Also Love
How to Wear & You May Also Love
How to Wear Her
- Pulse Points: Apply the roll-on to inner wrists, behind the ears, the base of the throat, and the inside of elbows. These warm spots activate and project the fragrance throughout the day.
- Layering Tip: For a deeper berry intensity, layer Her with NO-MAN'S BLOOM to amplify the rose and amber undertones, creating a richer, more enveloping gourmand cloud. Alternatively, combine with IVORY AURA for a powdery-vanilla extension that stretches longevity into evening wear.
- Seasonal Wear: The juicy fruits make it a natural choice for spring and summer, while the creamy vanilla and musk in the base give it enough warmth for autumn and mild winter days. Perfect for daytime through early evening occasions.
- Longevity Tip: Apply to moisturised skin for maximum longevity. The Fractionated Coconut Oil base adheres to hydrated skin significantly better than dry skin.
- Customise Your Scent: Add 1–2 drops of a purelyBlack essential oil to personalise the fragrance. Try sweet orange oil to lift the berry notes into brighter citrus territory, or vanilla absolute to deepen the gourmand sweetness and extend the creamy dry-down.
You May Also Love
- Our Giorgio Armani Si impression — a chypre fruity alternative with blackcurrant and rose facets that mirror Burberry Her's berry-floral structure
- Creed Aventus for Her dupe — another Francis Kurkdjian creation sharing the airy fruity-musk DNA with deeper peach and sandalwood warmth
- Byredo Rose of No Man's Land alternative — an amber spicy fragrance that complements Her's berry sweetness with darker rose and pink pepper complexity
Quality, Format & Brand
Quality, Format & Brand
Our Perfumery Philosophy
purelyBlack creates high-quality impressions of designer and niche fragrances at Eau de Parfum concentration, formulated at a 20–30% perfume oil ratio for lasting performance. We are proudly Australian-owned, 100% vegan, and cruelty-free.
Choose Your Format
- Roll-On (Long-Lasting Anchor): Suspended in 100% alcohol-free Fractionated Coconut Oil. Apply 2–3 swipes directly to pulse points — behind the ears, temples, or wrists — to anchor the fragrance to your body heat. Shake well before use.
- Spray (High Projection): Formulated with a natural alcohol base (produced via sugar fermentation). Designed for use on both skin and clothing for broader projection.
Quality & Purity
- 100% Vegan & Cruelty-Free: No animal-derived ingredients. Never tested on animals.
- Australian Owned: Proudly Australian-owned and operated perfumery.
- EDP Concentration: Formulated at 20–30% perfume oil ratio for Eau de Parfum longevity.
- Alcohol-Free Roll-On Base: Fractionated Coconut Oil ensures long-lasting skin adhesion.
Brand Disclaimer
- purelyBlack creates high-quality impressions and alternatives to designer and niche fragrances. purelyBlack is an independent Australian entity with no affiliation, association, or connection to the original brand, its manufacturers, or its products. All trademarks are the property of their respective owners. We operate in strict compliance with comparative advertising policies.
Free Shipping & Returns
- Free shipping Australia wide. Return within 30 days for a full refund or replacement — no questions asked.

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How similar do your botanical impressions actually smell to the designer originals?
Our fragrances are engineered to be a 95–98% match to their designer inspirations. We use advanced Gas Chromatography-Mass Spectrometry (GC-MS) technology to analyze the molecular structure of the original perfume oils. While a trained nose might detect a subtle difference in the opening, the dry-down is virtually indistinguishable. -
Will people be able to tell I am wearing an alternative?
It is highly unlikely. The sillage and projection of our artisanal homages are designed to mirror the luxury versions perfectly. Unless someone is a professional perfumer analyzing the scent side-by-side, no one will know the difference. -
Why are your perfumes so affordable if the quality is the same?
When you buy a luxury brand, up to 80% of what you pay goes toward celebrity endorsements and marketing. We eliminate this 'Brand Tax.' We use the same high-quality ingredients but package them in minimalist bottles. You pay for the scent, not the logo. -
Do your botanical impressions last as long as the real thing?
Yes, and often longer. Many designer fragrances are sold as Eau de Toilette. We formulate our oil-based expressions as Eau de Parfum (EDP) or Extrait de Parfum, containing a higher concentration of fragrance oil (20–30%), ensuring the scent lasts for 6+ hours.